Finding the 'unicorns': behavioural science in government grows up

Posted by: David Halpern, Posted on: 30 October 2019 - Categories: Analysis and factual trends

A decade since the UK Government's Behavioural Insights Team became the first in the world dedicated to applying behavioural science to public policy, BIT CEO David Halpern identifies the policy ‘unicorns’ – the successful ‘nudges’ prompted by behavioural insights.