A decade since the UK Government's Behavioural Insights Team became the first in the world dedicated to applying behavioural science to public policy, BIT CEO David Halpern identifies the policy ‘unicorns’ – the successful ‘nudges’ prompted by behavioural insights.
Dr Jen Gold, Head of the What Works Team, sees growing opportunities for policy-makers to generate more of their own evidence of what works.
We are all too familiar with New Year’s resolutions to stop smoking, drink less alcohol, or exercise more. Professor Kevin Fenton, Director of Health and Wellbeing at Public Health England, discusses some of the techniques used to help motivate people to make the healthy changes they need and turn them into longer lasting habits.
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