Simon Ruda

Simon Ruda works in Behavioural Insights Team.

Stop Thief! How data can help prevent mobile phone theft

Crime in general has fallen, but thieves are still targeting mobile phones. The Behavioural Insights Team (BIT) has
developed a risk index to keep consumers informed and even prevent crimes before they happen. Simon Ruda, Ed Bradon and David Halpern from BIT show us how they did it.